Budgets and markets
by Terry Ilott
1996
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About
Budgets and Markets highlights the decisions involved in budgeting and marketing European films. It looks at the origin, development, production, distribution, financing and profit of thirteen European films, including such critical and popular successes as Tacones Lejanos (High Heels) by Pedro Almodovar; Oci Ciornie (Dark Eyes) by Mikhalkov; Peter's Friends by Kenneth Branagh and La Discrete by Christian Vincent. Detailed financial data is reinforced by interviews with the producers of each film. The core of the analysis is based on the questions 'Was this film made at the right price for the right market?'.
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