Sex in Consumer Culture

Sex in Consumer Culture

The Erotic Content of Media and Marketing

by Tom Reichert, Jacqueline Lambiase

400 pages· 2013· ISBN 9781136684050

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Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies.

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