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"Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these path-breaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants."--BOOK JACKET.
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