Cultural tourism

Cultural Tourism is intended to serve as both a handbook and a textbook that can be used by cultural tourism professionals and other interested individuals who want to master the management and marketing skills needed to effectively interact with mainstream decisionmakers. The book analyzes cultural tourism as a distinct policy science having its own unique priorities, goals, and traditions. It facilitates a greater understanding of the mindset of mainstream decisionmakers and discusses specific ways in which cultural tourism professionals can best understand and communicate with business leaders. By grafting a business perspective onto cultural tourism strategies, the book presents an overview of business theory and strategy, followed by a number of negotiation tactics.