Profiling the prospect

"Profiling the prospect presents a methodology for matching spiritual awareness profiles of evangelistic prospects with specific plans for bringing those prospects closer to redemption in Jesus Christ. The component parts of the methodology are: 1) determining the specific level of spiritual awareness of a prospect, 2) matching the prospect profile to one of seven specific levels of spiritual awareness types, and 3) tailoring a plan for the prospect of that spiritual awareness type into a unique Redemption Plan for the individual prospect. The prospect's level of spiritual awareness is discovered through behavioral analysis techniques. Determining where the prospect fits relative to seven specific levels of spiritual awareness is accomplished by matching key behavioral attributes to those of the seven levels. Unique Redemption Plans are developed by updating and expanding suggested plans available at each of the seven levels of spiritual awareness."--From publisher website