Managerial economics

"Managerial Economics - A European Text provides a bridge between abstract economic theory and real world situations by concentrating on decision making with the firm, particularly on pricing, product and investment decisions. After reviewing revenue and cost functions, pricing and marketing/advertising, the book considers capital budgeting, the growth and size of firms and the role of government and public regulation. The final chapter reflects contemporary concerns in its focus on ethics in business. A practical, problem-solving approach is adopted throughout and extended case studies illuminate the text. This new and innovative book will be of interest to all those concerned with the application of economic theory in a business context, and will be essential reading for both undergraduate and postgraduate students of managerial and business economics."--BOOK JACKET