Shopping Mall

Shopping Mall

by Matthew Newton

Part of Object Lessons

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About
From a young age, Matthew Newton understood that the shopping mall offered visitors far more than a collection of stores, it was a place of curiosity, ritual, and fantasy. The mall near Newton's childhood home in Pittsburgh, Pennsylvania-the state's first enclosed shopping mall, and the backdrop for filmmaker George A. Romero's zombie opus *Dawn of the Dead*-was a destination that drew hundreds of strangers together at any given time; a climate-controlled pleasuredome that boasted the first indoor ice skating rink on the East Coast; and a place where waterfalls, fish ponds, and a monolithic clock tower were illuminated year-round beneath a canopy of interconnected skylights. Part memoir and part case study, *Shopping Mall* examines the modern mythology of the shopping mall-not only for the place it holds in our collective memory, but also for the significant role that this ubiquitous public space has played in our shared cultural history.

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