Co-Opetition

Co-Opetition

by Barry J. Nalebuff, Adam M. Brandenburger

1996
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About
A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary. Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.

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