Approaches to media literacy

As the media increases in use as our prime source for information and values, there is a great need to impart methods to critically evaluate all aspects of film, television, the Internet, advertising, radio, and print media. Silverblatt, Ferry, and Finan's innovative text offers various critical methods and approaches to media literacy, including autobiographical, ideological, nonverbal, and mythic approaches. Each chapter presents in detail a full description of the approach followed by an essay applying the approach to an analysis of a media presentation.