Storytelling

Storytelling

Branding in Practice

by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette

254 pages· 2011· ISBN 9783540883494
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About
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

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