The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)

The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)

by Huw Beverley-Smith

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"Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories."--Pub. descr.

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