Strategic Marketing Communications

Strategic Marketing Communications

New Ways to Build and Integrate Communications

by Paul Smith, Chris Berry, Paul Russell Smith, Alan Pulford

300 pages· 1999· ISBN 9780749429188
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This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures case studies, model documents and checklists.

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