A short course in international marketing blunders

A short course in international marketing blunders

by Michael D. White

Part of The short course in international trade series

2002
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"This book is about international marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."--BOOK JACKET.

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