It all started with one book that had a simple goal: bring the wisdom of today's top MBA programs into the home libraries of business professionals everywhere. In a nutshell - offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf.
Since then, the '90s have brought revolutionary changes to the business world. We've seen management fads come and go, technological revolutions, organizational restructuring on a grand scale, the global expansion of most markets - in short, a total shattering of conventional business wisdom. The business world of the '90s and beyond is vastly different from what we saw in the last decade... And here to meet that new world is the New Portable MBA.
Designed to carry tomorrow's leaders into the 21st century, The New Portable MBA capitalizes on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today's top business schools, and it provides readers with overviews of all the major business school topics, including managing people; finance, economics, and accounting; marketing management; information technology; leadership; strategy, and much more!.
So what is different about The New Portable MBA? Plenty. It's been thoroughly revised and revamped to help you sort out and understand the new concepts, techniques, and strategies driving business.
You'll find completely new or enhanced coverage of such crucial topics as process management, change management, the new role of the manager as leader, the customer-driven organization, business process reengineering, new forms of organization design, quality and productivity, and many other topics that are redefining business today.
The New Portable MBA is for businesspeople who want to improve their understanding of the workings of the business world. It's for managers who want to sharpen their decision-making skills, professionals who want to make the leap into management, young men and women just entering the business world, business students, MBAs who feel they can use a refresher course ...
Above all, it's for anyone who wants to further their business education and stay on top in today's constantly changing world of business.
