The 200-MPH Billboard

The 200-MPH Billboard

by Mark Yost

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"A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions. A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions" -- Publisher description.

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