Helena Rubinstein

Helena Rubinstein

by Catherine Jazdzewski

Part of Mémoires

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About
She pioneered modern cosmetology and built up an entire industry within the space of a few years by marketing formulas that changed women's lives. Her sense of perfection and tireless research are the reasons for one of the most successful cosmetics firms of the 20th century. In her never-ending quest for beauty, she surrounded herself with works of art and enjoyed discovering and fostering new artists. Fate and the extraordinary personality of the grande dame of the beauty business contributed to her now-international renown.

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