Capitalist Co-optation

Capitalist Co-optation

by Klarizsa Padilla, Phoebe Yusim, Lucy Danger, Joelle Santiago

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Colorfully collaged and complete with hand drawn and handwritten examples, students of Barnard's 2018 "Gendered Controversies" course challenge the liberal notions of the commercialized self-care industry. They include a penned timeline of the usage of the term first coined by Audre Lorde (featured on the cover), magazine collages and illustrations of examples from companies selling you stress-beating essential oils and Barnard-sanctioned cupcake breaks, and quotes from Cara Page, Aisha Harris, Deirdre Cooper and others offering us radical alternatives.

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