The man who sold America

The man who sold America

the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

by Jeffrey L. Cruikshank

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The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]. The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

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