Consumer Behaviour

Consumer Behaviour

by Michael Solomon, Rebekah Russell-Bennett, Josephine Previte

553 pages· 2012· ISBN 9781442564992
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Discuss Consumer Behaviour with other readers

Join or start a book club for Consumer Behaviour on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Consumer Behaviour?

Sign up free on Readfeed, then browse public clubs or start your own club with Consumer Behaviour as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Consumer Behaviour with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Consumer Behaviour with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.