Small Business Resource Guide to the Web

Small Business Resource Guide to the Web

by David Peal, Bob McNamara, Suzanne V. Cross, Kathleen Mims

489 pages· 1997· ISBN 9780789710581
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About
Small Business Resource Guide to the Web 1997 provides all business people -- from those in large corporations to the home-based entrepreneur -- with a comprehensive directory of hundreds of Web sites that focus on their needs. The book also includes guidelines and instructions for creating a successful business presence on the Web, tips and techniques for writing business plans, identifying the startup costs of launching an online business and Web site, and using the Web to stay up-to-date in trends affecting your industry. -- Indispensable, comprehensive directory of Web sites and business-related resources to help large and small businesses -- Time-and money-saving tips for promoting products and services, finding marketing and advertising opportunities, creating customer mailing lists, using state and federal economic and demographics data -- CD-ROM includes Internet Explorer browser software, hyperlinked HTML version of the entire book, and valuable shareware and commercial demo software

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