The 7 Keys to Effective Web Sites

The 7 Keys to Effective Web Sites

by David Sachs, Henry H. Stair

318 pages· 1997· ISBN 9780134900872
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This book defines the seven habits or principles of successful, destination Web sites: (1) visually appealing, (2) valuable, useful or fun, (3) current and timely, (4) easy to find and use, (5) intuitive on-page navigation, (6) few annoying features, and (7) responsive to its user. Learn how to make your corporate Web site a destination to which customers will return again and again.

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