L'économie des médias

L'économie des médias

by Nadine Toussaint-Desmoulins

Book 1701 of Que sais-je? / Anne-Laure Angoulvent --

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Livre une analyse économique des médias prenant en compte les facteurs communs aux autres services marchands et les facteurs spécifiques. S'attarde sur les coûts de production, de distribution et sur leur financement.

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