About
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover.
Discuss Groundswell with other readers
Join or start a book club for Groundswell on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Groundswell?
Sign up free on Readfeed, then browse public clubs or start your own club with Groundswell as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Groundswell with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Groundswell with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.