Motoring the Future

Motoring the Future

VW and Toyota Vying for Pole Position

by E. Wimmer

272 pages· 2011· ISBN 9780230307810
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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

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