China Fashion

"This book documents the rise (and rise) of fashion design in China. Told through the stories of three generations of designers: those born in the 20s and 30s, who were active before the establishment of the People's Republic of China in 1949; those born in the 1950s and 60s, when fashion in China was isolated from the rest of the world and the wearing of "Mao suits" became obligatory; and those born in the 1970s and later, who are now attempting to integrate China in to the global fashion industry, not only as producers of clothing but as designers and marketers as well. Chinese fashion in the past half-century is a fascinating case study, given that the country began in penury, isolation, and political correctness, went through a phase of militant anti-fashion ideology, and is now rapidly developing internationally-minded, and eager to challenge the world in all fields of endeavour. Written by an 'insider' this book provides a fascinating survey based on the personal, professional and creative experiences of the most influential Chinese fashion designers. As such it will be welcomed by all students of contemporary fashion and design"--Provided by publisher.