Attracting equity investors

"Attracting Equity Investors will help entrepreneurs overcome obstacles to obtaining funding for the launch or expansion of new business ventures. It provides guidelines for making new ventures "investor ready" and recommends strategies for identifying and approaching main sources of funding for new ventures. The authors suggest ways to reduce potential conflicts arising from the allocation of equity, including the development of an ownership plan. In addition, they present a three-stage investor communication strategy that includes the development of a compelling business plan, the presentation of the plan, and the question-and-answer period following the presentation. Other topics discussed include valuation of the business, negotiating the deal, and creative financing. Summary checklists for each stage of the funding process are included at the end of the book." "Attracting Equity Investors is appropriate for college-level courses in entrepreneurship, business plan writing, new venture funding, strategic management, organizational studies, marketing, economics, and technology management. It will also serve as an excellent resource for entrepreneurs who are actively seeking funding and need to know how to go about it, effectively and economically."--BOOK JACKET.