The survey research handbook

The survey research handbook

by Pamela Alreck, Pamela L Alreck, Robert Settle, Pamela L. Alreck

Part of McGraw-Hill/Irwin series in marketing

2004
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About
This book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

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