The necessary art of persuasion

The necessary art of persuasion

by Jay Alden Conger

Part of Harvard business review classics

2008
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"Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleaguesandemployees to solve problemsand achieve goals. In The Necessary Art of Persuasion," "Jay Conger describes the four essential elements of persuasion and explains how to master them, providing you with the information needed to fulfill your managerial mandate - getting workdone through others."--Jacket.

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