The House of Reed, 1907-1983

This groundbreaking account of New Zealand's most famous publishing house, A. H. & A. W. Reed, traces its evolution from a Dunedin mail-order supplier of Sunday school supplies into a dynamic business that dominated indigenous book publishing. This is in particular the story of a series of remarkable relationships: between A. H. Reed - one of the best-known New Zealanders of his time, his nephew A. W. (Cliff) Reed, the innovative young ex-servicemen who, in the years following the Second World War, expanded the firm, and the host of memorable writers, photographers and artists whose books they published. It also reveals how dramatically changing economic and social climates in the 1970s combined with the firm's developing internal crises to make its sale and extinction in 1983 inevitable. For outsiders, this was an unexpected fate for what appeared to be the most remarkable success story in our publishing history.