Principles of negotiation

Principles of negotiation

by Matthew P. Guasco

Part of Entrepreneur magazine's legal guide

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"Mediators and educators present a guide to negotiating better deals. Strategies and tactics developed through research in communication theory game theory and psychology help you negotiate better business deals and improve communication with customers, suppliers and competitors. Guidance on conflict resolution allows you to settle disputes before they escalate into costly lawsuits. Stories and examples pulled from situations you may face on a daily basis illustrate key points and demonstrate good and bad negotiation techniques."--Jacket.

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