The Rhetoric of Soft Power

The Rhetoric of Soft Power

Public Diplomacy in Global Contexts

by Craig Hayden

300 pages· 2012· ISBN 9780739142585
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The book explores the notion of soft power as set of theoretical arguments about power, and as a reflection of how each country perceives what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Soft power is discussed a means by which public diplomacy is justified and in the process, reflects arguments for how each state sees what is possible through soft power.

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