Internal Marketing
by Richard Varey
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Discussion questions for Internal Marketing
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- 1
The book draws on a multi-disciplinary approach to define "internal marketing." How did reading these varied perspectives broaden or challenge your initial understanding of what internal marketing truly encompasses?
- 2
The "social model of marketing" suggests internal culture profoundly affects external perception. Can you recall an experience, either as an employee or a customer, where an organization's internal workings clearly shaped its public face?
- 3
The book highlights the critical interplay between Human Resource Management and service management in internal marketing. Which insights from these fields did you find most impactful or surprising in understanding how organizations can better engage their own people?
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