Ernest Dichter and motivation research

Ernest Dichter and motivation research

by Stefan Schwarzkopf, Ernest Dichter, Rainer Gries

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"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

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