Iconography

In the expression 'aesthetic canon' which structures the standard of beauty, the term 'canon' refers to the idea of 'rules'. These rules, however, inscribed nowhere, enact in a changing way the representation of the beauty in its dimensions certainly aesthetic but also cultural and social. Jeanne Damas is a so called successful 'It girl-model-businesswoman' who embodies many modern facets of a feminine ideal. She enjoys a popularity whose global reach could never have been considered before the modern era of social networks. Besides, Jeanne Damas first built this image by posting pictures of her own life: her favorite objects, her way of dressing and putting on makeup - with clothes and cosmetics from her own brand.