What a Wonderful World

What a Wonderful World

by Bob Thiele

1995

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Music industry legend Bob Thiele will never forget the first time he heard a demo tape from a group of unknowns from New Mexico billed as Buddy Holly and the Crickets. "I was never as confident in my life anything would be a hit record as I was about that demo," remembers the record executive and producer, who also worked with Louis Armstrong, Duke Ellington, Count Basie, Jackie Wilson, Henry Mancini, and a constellation of other greats on some of their most memorable recordings. But Thiele's employers at Coral Records wouldn't touch Holly and his "hillbilly garbage," and neither would any of the big major labels. Finally Thiele convinced the powers that be at Coral that they just had to release "That'll Be the Day," if only to keep him happy. The result was a monster hit that launched Holly's career and stayed on the charts for half a year.

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