Eight Giant Steps to Global Domination

Eight Giant Steps to Global Domination

by Kenn Viselman

2000
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

1 readers worldwide want to read this book

Start a club free
About
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children's book character Eloise. In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy's phenomenal growth, and provides powerful lessons for managers and executives in any industry. Kenn Viselman (New York and Los Angeles) is founder and CEO of The itsy bitsy Entertainment Company. A maverick in the world of children's entertainment, he has made his mark working on some of the most successful children's brands in history including Thomas the Tank Engine, Teletubbies and Eloise.

Discuss Eight Giant Steps to Global Domination with other readers

Join or start a book club for Eight Giant Steps to Global Domination on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Eight Giant Steps to Global Domination?

Sign up free on Readfeed, then browse public clubs or start your own club with Eight Giant Steps to Global Domination as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Eight Giant Steps to Global Domination with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Eight Giant Steps to Global Domination with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.