Dan Janal's Guide to Marketing on the Internet

"In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value - no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers and business-to-business, use one-to-one marketing techniques to create customers for life, conduct highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.