Lifestyle Gurus

Lifestyle Gurus

by Stephanie A. Baker, Chris Rojek

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"The rise of blogs and social media has facilitated an industry of self-appointed 'lifestyle gurus' who have become instrumental in the management of intimacy and social relations. Baker and Rojek trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc"--

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