SWOT-Analyse
by Marc Rufo
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Das Buch SWOT-Analyse vermittelt die Grundlagen und Hintergrundanalysen der SWOT-Analyse und stellt damit eine ausgezeichnete Einführung dar. Vom Grundgedanken über Umweltanalyse und die Bewertung von externen Chancen und Risiken bis hin zur Branchenanalyse.
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