Beyond The Bottom Line

"Practices that benefit employees, communities, and the environment aren't just good deeds - they're good business decisions that have a direct and lasting impact on the bottom line. Moreover, consumers are beginning to factor the way a company does business into their purchasing decisions. Companies across the nation, whether they make ice cream or engine blocks, are recognizing that in order to create and sustain economic opportunity and reap the rewards of a good reputation, they must put their policies where their principles are." "The leaders of this new business vision have learned what works - and what doesn't - through years, sometimes decades, of experience and experimentation." "Beyond the Bottom Line distills the firsthand insight and wisdom of CEOs and other corporate leaders from dozens of enterprises, such as Freddie Mac, Reebok, Fel-Pro, South Shore Bank, and Timberland, to provide a definitive guide to this brave new world. Whether you run a company or just work for one, you'll find here abundant inspiration and examples of how businesses can safeguard the environment and improve the lot of their employees, their communities, and the world beyond while ensuring their own long-term profitability."--Jacket.