Business Research Methods

Business Research Methods

by Mitch Griffin, Barry J. Babin, William G. Zikmund, Jon C. Carr

696 pages· 2013· ISBN 9781285401188
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About
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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