Social Media Marketing in BRIC Countries

Social Media Marketing in BRIC Countries

by Elena Trost

63 pages· 2013· ISBN 9783643902641
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)

Discuss Social Media Marketing in BRIC Countries with other readers

Join or start a book club for Social Media Marketing in BRIC Countries on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Social Media Marketing in BRIC Countries?

Sign up free on Readfeed, then browse public clubs or start your own club with Social Media Marketing in BRIC Countries as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Social Media Marketing in BRIC Countries with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Social Media Marketing in BRIC Countries with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.