Research in International Marketing (RLE International Business)

Research in International Marketing (RLE International Business)

by Peter W Turnbull, Stanley Paliwoda

4 pages· 2013· ISBN 9781135124359
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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