Marketing Horizons: A 1980's Perspective

Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

by Venkatakrishna V. Bellur

368 pages· 2014· ISBN 9783319109664
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

Start a club free
About
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.

Discuss Marketing Horizons: A 1980's Perspective with other readers

Join or start a book club for Marketing Horizons: A 1980's Perspective on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for Marketing Horizons: A 1980's Perspective?

Sign up free on Readfeed, then browse public clubs or start your own club with Marketing Horizons: A 1980's Perspective as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss Marketing Horizons: A 1980's Perspective with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Marketing Horizons: A 1980's Perspective with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.