Market Research and Analysis

Market Research and Analysis

by Lyndon O. Brown, Dr Lyndon O. Brown Ph. D.

504 pages· 2008· ISBN 9781434473349
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About
An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone & Belding.

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