Industrial Marketing Research (RLE Marketing)

Industrial Marketing Research (RLE Marketing)

Management and Technique

by Nicholas Stacey, Aubrey Wilson

290 pages· 2014· ISBN 9781317649038
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About
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

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