Análisis multivariante aplicado

Análisis multivariante aplicado

aplicaciones al marketing, investigación de mercados, economía, dirección de empresas y turismo

by Ezequiel Uriel Jiménez, Joaquín Aldás Manzano

531 pages· 2005· ISBN 9788497323727
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About
El objetivo principal de esta obra es proporcionar al lector un metodo para aprender el manejo de las principales tecnicas de analisis multivariante, imprescindibles en el campo de la investigacion y objeto de numerosos cursos en todas las universidades espanolas y de uso generalizado en muchas empresas de investigacion de mercados.

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