Eat Mor Chikin
Inspire More People
by S. Truett Cathy, Truett Cathy
200 pages· ISBN 9781929619085
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About
Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than $1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
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