Transnational management

Transnational management

text, cases, and readings in cross-border management

by Julian Birkinshaw, Christopher Bartlett, Paul W. Beamish, Sumantra Ghoshal, Christopher A. Bartlett

Part of McGraw-Hill international editions

1992
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Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.

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