Psychology in Economics and Business

Psychology in Economics and Business

An Introduction to Economic Psychology

by Gerrit Antonides

430 pages· 1996· ISBN 9780792341086
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About
This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.

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